The Handbook of Key Customer Relationship Management
The handbook of key customer relationship management by Ken Burnett The value of knowledge -- in particular customer relationship knowledge -- is only just being appreciated. The dot.com revolution is spearheaded by companies whose worth is measured not by profits but.... Published date on: 2001-01 with total page: 401 pages. Publisher of The Handbook of Key Customer Relationship Management is Financial Times Management.
The value of knowledge -- in particular customer relationship knowledge -- is only just being appreciated. The dot.com revolution is spearheaded by companies whose worth is measured not by profits but by the extent of their customer databases and their ability to mine that information. Companies will spend more that 5 billion pounds on new CRM applications by 2002. 55% of companies plan to review Sales and Marketing systems within 12 months; 33% will purchase new, 22% will upgrade. But software is only about 25% of the cost. The real cost (and risk) is in implementation, and particularly with your key customers; Ken Burnett's book focuses on getting your KCRM implementation right. Implement your KCRM strategy now."Knowledge, it is said, is power. Through this book Ken Burnett empowers readers to gain an insight into 'know-what' and 'know-how' aspects of customer knowledge management. If your business is on a 'bleeding edge' then this book will transform it into a 'leading edge'."--Sultan Kermally, Author of "When Economics Means Business," and an Associate Lecturer in Knowledge Management, Open University Business School"Throughout the book, the author demonstrates his extensive experience and mastery of this important subject. This book will be invaluable to the practitioner manager as well as students of marketing or business strategy."--Peter Woolliams, Ph.D. Professor of International Business, Anglia Business School"Ken Burnett writes with the easy style and grace of a business man who has been there and done that ... and is gracious enough to let us in on the secret."--Ron Springer, Vice-President Sales (Americas), Arca Xytec Systems Inc.
Do you want to subcribe this ebook the handbook of key customer relationship management? If you have read an ebook before don't be hasitate to leave review about the book the handbook of key customer relationship management. But otherwise, you can registar/sign up before downloding this pdf book. We have huge database of ebooks in our library. If you bought an ebook than you want another ebook we suggest you to become our library member.
What do you get from becoming member in our library? 1.You can read free a lot of books from our database. 2.You can use any kind of ebook reader available on market, because our book available in various format. 3.You able to find your ebook fastly through our library because we put ebooks based on categories such as adventure, art, law, social, health, medical, science, romance, fiction, non-fiction and etc.