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The Handbook of Brand Management

22 View(s), published at 1992, written by David Arnold, published by Basic Books
The Handbook of Brand Management

The handbook of brand management by David Arnold A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for pro.... Published date on: 1992 with total page: 259 pages. Publisher of The Handbook of Brand Management is Basic Books.

A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.

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