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The Design of Business

7 View(s), published at 2009-01-01, written by Roger L. Martin, published by Harvard Business Press
The Design of Business

The design of business by Roger L. Martin Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing res.... Published date on: 2009-01-01 with total page: 191 pages. Publisher of The Design of Business is Harvard Business Press.

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

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