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The Complete Idiots Guide to Marketing 2nd edition

8 View(s), published at 2003-11-04, written by Sarah White, published by Penguin
The Complete Idiots Guide to Marketing 2nd edition

The complete idiot's guide to marketing, 2nd edition by Sarah White From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and L.... Published date on: 2003-11-04 with total page: 464 pages. Publisher of The Complete Idiot's Guide to Marketing, 2nd edition is Penguin.

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.

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