The Complete Idiots Guide to Marketing 2nd edition
The complete idiot's guide to marketing, 2nd edition by Sarah White From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and L.... Published date on: 2003-11-04 with total page: 464 pages. Publisher of The Complete Idiot's Guide to Marketing, 2nd edition is Penguin.
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.
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