Summary Seizing The White Space Mark W Johnson
Summary : seizing the white space - mark w. johnson by BusinessNews Publishing This work offers a summary for the book “SEIZING THE WHITE SPACE: Business Model Innovation For Growth and Renewal” by MARK W. JOHNSON All businesses that are successful in the long term are adept.... Published date on: 2014-10-28 with total page: 15 pages. Publisher of Summary : Seizing The White Space - Mark W. Johnson is Primento.
This work offers a summary for the book “SEIZING THE WHITE SPACE: Business Model Innovation For Growth and Renewal” by MARK W. JOHNSON All businesses that are successful in the long term are adept at negotiating “white space”: the area outside of their current competencies and core activity. Mark Johnson explains that every business can expand into new commerce, by crafting an effective and well-researched new business model. The most common failure of ventures into new commercial place is simple: the assumption that the old business model will serve just as well. Every viable business model has four building blocks, Johnson shows. 1. Your customer value proposition 2. Your profit formula .3. Key resources and 4. Key processes. Seizing the White Space explains in clear language firstly when to decide a new business model is necessary, and how to use each these four factors to tailor your business model to your potential white space. How should you calculate a realistic profit formula? When do you know you’ve achieved a good business model, and how do you make it self-perpetuating? Johnson explains easy-to-use strategies, but Seizing the White Space is so persuasive because he backs up theory with case studies and examples of successful and unsuccessful business models. Seizing the White Space is a valuable guide to managing risk in new markets and creating new business models that excel.
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