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Strategic Management and Business Analysis

27 View(s), published at 2013-05-13, written by Dave Williamson, David Williamson, Wyn Jenkins, Peter Cooke, Keith Michael Moreton, published by Routledge
Strategic Management and Business Analysis

Strategic management and business analysis by Dave Williamson, David Williamson, Wyn Jenkins, Peter Cooke, Keith Michael Moreton Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the in.... Published date on: 2013-05-13 with total page: 278 pages. Publisher of Strategic Management and Business Analysis is Routledge.

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions. Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis. Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.

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