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Social Media in the Public Sector Field Guide

21 View(s), published at 2012-11-13, written by Ines Mergel, Bill Greeves, published by John Wiley & Sons
Social Media in the Public Sector Field Guide

Social media in the public sector field guide by Ines Mergel, Bill Greeves This hands–on practical guide (and companion to the Social Media in the Public Sector ) offers a ready–to–use reference to help readers move smoothly through the development and deployment of ef.... Published date on: 2012-11-13 with total page: 201 pages. Publisher of Social Media in the Public Sector Field Guide is John Wiley & Sons.

This hands–on practical guide (and companion to the Social Media in the Public Sector ) offers a ready–to–use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or "govspeak". The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community–driven website with links to the authors′ blogs and practitioner social networks.

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