Selling the Invisible
Selling the invisible by Harry Beckwith SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro.... Published date on: 2000-10-15 with total page: 272 pages. Publisher of Selling the Invisible is Business Plus.
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Do you want to subcribe this ebook selling the invisible? If you have read an ebook before don't be hasitate to leave review about the book selling the invisible. But otherwise, you can registar/sign up before downloding this pdf book. We have huge database of ebooks in our library. If you bought an ebook than you want another ebook we suggest you to become our library member.
What do you get from becoming member in our library? 1.You can read free a lot of books from our database. 2.You can use any kind of ebook reader available on market, because our book available in various format. 3.You able to find your ebook fastly through our library because we put ebooks based on categories such as adventure, art, law, social, health, medical, science, romance, fiction, non-fiction and etc.