Re imagining Nation as Brand Globalization and National Identity in Post communist Bulgaria
Re-imagining nation as brand: globalization and national identity in post-communist bulgaria by Nadezhda (Nadia). Kaneva This study explores the emerging global phenomenon of nation branding and focuses specifically on its implications for post-communist nations. The study situates its findings in a concrete socio-histo.... Published date on: 2007 with total page: 280 pages. Publisher of Re-imagining Nation as Brand: Globalization and National Identity in Post-communist Bulgaria is ProQuest.
This study explores the emerging global phenomenon of nation branding and focuses specifically on its implications for post-communist nations. The study situates its findings in a concrete socio-historical context by looking at the case of nation branding in post-communist Bulgaria. Within this context, this research demonstrates how the discourses and practices associated with nation branding advance particular ideological agendas both at the national and transnational levels.
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