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Re imagining Nation as Brand Globalization and National Identity in Post communist Bulgaria

14 View(s), published at 2007, written by Nadezhda (Nadia). Kaneva, published by ProQuest
Re imagining Nation as Brand Globalization and National Identity in Post communist Bulgaria

Re-imagining nation as brand: globalization and national identity in post-communist bulgaria by Nadezhda (Nadia). Kaneva This study explores the emerging global phenomenon of nation branding and focuses specifically on its implications for post-communist nations. The study situates its findings in a concrete socio-histo.... Published date on: 2007 with total page: 280 pages. Publisher of Re-imagining Nation as Brand: Globalization and National Identity in Post-communist Bulgaria is ProQuest.

This study explores the emerging global phenomenon of nation branding and focuses specifically on its implications for post-communist nations. The study situates its findings in a concrete socio-historical context by looking at the case of nation branding in post-communist Bulgaria. Within this context, this research demonstrates how the discourses and practices associated with nation branding advance particular ideological agendas both at the national and transnational levels.

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