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Principles of Marketing Engineering

25 View(s), published at 2007-01-01, written by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn, published by DecisionPro
Principles of Marketing Engineering

Principles of marketing engineering by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making.... Published date on: 2007-01-01 with total page: 210 pages. Publisher of Principles of Marketing Engineering is DecisionPro.

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

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