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Online Consumer Behavior

15 View(s), published at 2012, written by Angeline Close, published by Routledge
Online Consumer Behavior

Online consumer behavior by Angeline Close Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, o.... Published date on: 2012 with total page: 366 pages. Publisher of Online Consumer Behavior is Routledge.

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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