Marketing to the Ageing Consumer
Marketing to the ageing consumer by Dick Stroud, Kim Walker Unlock customer value by making your business age-friendly. The world's population is ageing at a rate never before seen in history. Marketing to the Ageing Consumer is the executives' guide to unders.... Published date on: 2012-12-15 with total page: 251 pages. Publisher of Marketing to the Ageing Consumer is Palgrave Macmillan.
Unlock customer value by making your business age-friendly. The world's population is ageing at a rate never before seen in history. Marketing to the Ageing Consumer is the executives' guide to understanding and benefitting from this phenomenon. Fact: During the next two decades, older consumers will be the primary drivers of consumer expenditure in Europe and the US. Fact: Asia Pacific has the oldest and fastest growing population of older people. Fact: Older people have one thing in common - they are all experiencing physical ageing that determines what and how they purchase. Fact: Ageing physiology will demand changes across the spectrum of customer touchpoints for products and services of almost every marketing company. Age-marketing experts, Dick Stroud and Kim Walker, present the first and most comprehensive account of how the ageing of the consumers' minds, bodies and senses determine the products they purchase.
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