Living the Brand
Living the brand by Nicholas Ind A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated ed.... Published date on: 2007 with total page: 200 pages. Publisher of Living the Brand is Kogan Page Publishers.
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ""brand champions."" Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.
Do you have read this ebook living the brand? If you have read an ebook before don't be hasitate to leave review about the book living the brand. But otherwise, you can registar/sign up before downloding this pdf book. We have huge database of ebooks in our library. If you bought an ebook than you want another ebook we suggest you to become our library member.
What do you get from becoming member in our library? 1.You can read free a lot of books from our database. 2.You can use any kind of ebook reader available on market, because our book available in various format. 3.You able to find your ebook fastly through our library because we put ebooks based on categories such as adventure, art, law, social, health, medical, science, romance, fiction, non-fiction and etc.