Ebooks News

How Come You Cant Identify Your Key Customers

19 View(s), published at 2005-09-03, written by Peter Cheverton, published by Kogan Page Publishers
How Come You Cant Identify Your Key Customers

How come you can't identify your key customers? by Peter Cheverton Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. This handbook is designed for all those involved in the managemen.... Published date on: 2005-09-03 with total page: 175 pages. Publisher of How Come You Can't Identify Your Key Customers? is Kogan Page Publishers.

Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. This handbook is designed for all those involved in the management of key accounts, but who are uncertain about how these important customers are identified, selected and managed. Peter Cheverton shows how to achieve the core objectives of KAM: retain existing customers in a competitive environment; grow through acquiring new long-term contracts; achieve global "preferred supplier" status; manage customers serviced by several departments in a consistent way; create a customer-intimate business; and achieve operational excellence. According to Cheverton the purpose of KAM is "managing the future" - achieving a realistic balance between objectives, the market opportunity and the resources available. Global cases, tools, techniques and exercises are all included.

What do you think about this ebook how come you cant identify your key customers? If you have read an ebook before don't be hasitate to leave review about the book how come you cant identify your key customers. But otherwise, you can registar/sign up before downloding this pdf book. We have huge database of ebooks in our library. If you bought an ebook than you want another ebook we suggest you to become our library member.

What do you get from becoming member in our library? 1.You can read free a lot of books from our database. 2.You can use any kind of ebook reader available on market, because our book available in various format. 3.You able to find your ebook fastly through our library because we put ebooks based on categories such as adventure, art, law, social, health, medical, science, romance, fiction, non-fiction and etc.

Tags: