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Fundamentals of Global Strategy

20 View(s), published at 2010-08-20, written by Cornelis de Kluyver, published by Business Expert Press
Fundamentals of Global Strategy

Fundamentals of global strategy by Cornelis de Kluyver The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-.... Published date on: 2010-08-20 with total page: 270 pages. Publisher of Fundamentals of Global Strategy is Business Expert Press.

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

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