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Consumer Behaviour and Advertising Management

11 View(s), published at 2007-01-01, written by M. Khan, published by New Age International
Consumer Behaviour and Advertising Management

Consumer behaviour and advertising management by M. Khan Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian env.... Published date on: 2007-01-01 with total page: 392 pages. Publisher of Consumer Behaviour and Advertising Management is New Age International.

Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.

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