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Consumer Behavior and Advertising Involvement

28 View(s), published at 2013-05-13, written by Edward P. Krugman, published by Routledge Academic
Consumer Behavior and Advertising Involvement

Consumer behavior and advertising involvement by Edward P. Krugman This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader c.... Published date on: 2013-05-13 with total page: 347 pages. Publisher of Consumer Behavior and Advertising Involvement is Routledge Academic.

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

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