Ebooks News

Analysis of value image and positioning of a brand

8 View(s), published at 2010-12-01, written by Sarah Nagel, published by GRIN Verlag
Analysis of value image and positioning of a brand

Analysis of value, image and positioning of a brand by Sarah Nagel Apple is a strong brand that stands for high prices and stylish technological products. Its core values, innovative easy to use, different and stylish in design contributes to the image of the brand: .... Published date on: 2010-12-01 with total page: 29 pages. Publisher of Analysis of value, image and positioning of a brand is GRIN Verlag.

Apple is a strong brand that stands for high prices and stylish technological products. Its core values, innovative easy to use, different and stylish in design contributes to the image of the brand: innovative but managable products for people who „think different“. Apple created an „army of Apple evangelists“ because of its strong and lasting brand values (Kotler et al., 2009, p.443). Despite this strength and effectiveness the brand faces also weaknesses. For example Steve Jobs is a main contributor to the brand ́s success – but an unsecure assets (as he could leave the company again – on purpuse or not).

Are you searching for this ebook analysis of value image and positioning of a brand? If you have read an ebook before don't be hasitate to leave review about the book analysis of value image and positioning of a brand. But otherwise, you can registar/sign up before downloding this pdf book. We have huge database of ebooks in our library. If you bought an ebook than you want another ebook we suggest you to become our library member.

What do you get from becoming member in our library? 1.You can read free a lot of books from our database. 2.You can use any kind of ebook reader available on market, because our book available in various format. 3.You able to find your ebook fastly through our library because we put ebooks based on categories such as adventure, art, law, social, health, medical, science, romance, fiction, non-fiction and etc.

Tags: